—Waisybabu—
PAKISTANI LIVING IN SUNNYVALE, CALIFORNIA
PONDERER ON THE MEANING OF LIFE
HEALTH/FITNESS ENTHUSIAST
ALWAYS EXPERIMENTING
CASUAL PHOTOGRAPHER
OCCASIONAL WRITER
VORACIOUS READER
PASSIONATE GAMER
MARRIED TO SARA
AVID TRAVELER
MEDITATOR
HUMAN
I’m lucky to have found design when I did in my software engineering undergrad. “You could get paid for making UIs!?”, I thought during my 3rd semester course on Human-Computer Interaction. It was the perfect level of abstraction between deciding what to build (product), and actually building it (engineering). I taught myself design over the years and haven’t looked back.
But being the constant experimenter that I was, I tried a bunch of other adjacent fields along the way. Before design and software became my main thing, I was a writer for technology blogs in high school. That’s where I developed my taste for effective product design — reviewing apps on the daily, covering the latest Apple events, the newest phones, and writing tips and tricks to get the most out of your gadgets. I also dabbled in online marketing, community building, and startups.
If you told the 18-year-old Awais sitting in class at NUST University in Islamabad that I’d be happily living and working in Silicon Valley, he would just not believe you. It’s a dream come true.
Today, I love working on complex systems. I take my inspiration from unique sources — beyond the Dribbbles and competing products of the industry, to art and architecture, video games, cinema, philosophy books, and the built world. I like to believe I have great attention to detail too, while knowing when to zoom out to see the big picture.
But who am I when I’m not product designing and design leading?
I pride myself on building a vibrant life outside of work — with varied interests, rich friendships, deep family ties, acts of creativity, and a connection to transcendence.
Captured below are snippets of that life. I hope you’ll enjoy!
—Awais aka “Waisybabu” to close friends and family
Sara and me enjoying the California “Superbloom” // Carrizo Plains, CA 2022
Exploring Jasper National Park with my brother Omer // Canada 2023
Celebrating Priceoye’s win at the APICTA Awards w/ Adnan Shaffi // China 2018
Podcast interview with Ehmad Zubair // Lahore 2024
Attending the Nobel Peace Prize Ceremony // Oslo 2013
Interview at a Pakistani news channel // Islamabad 2014
Delivering an in-hindsight-cringey talk at TEDxDamaneKoh // Islamabad 2013
Start ‘em young. Exploring rural Punjab with my parents. // Sialkot 1996
Last updated March 2024